Creating authority is producing content that talks directly

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To a persona’s pains and expectations: Solving doubts. Teaching concepts. Educating about a category of products or services. Authority isn’t connected straight to conversion, but this perception becomes brand awareness. When your target audience needs answers in that subject, you are the company they trust for getting answers. 5. Improving SEO A successful Search Engine Optimization (SEO) strategy is a constant effort to provide content that is relevant to your audience and well-structured enough to please the search engines.


You can only have that kind of consistency with time if you have a plan — from what to vietnam telegram number list write to how and when to distribute. When done right, Content Marketing puts pages and posts on top of search engine result pages, expanding your visibility and organic traffic exponentially. SEARCH ENGINE OPTIMIZATION 6. Owning social media A lot of CMOs don’t think about it like that, but do you know that social media posts and interactions with users are content too? This strategy is not only for blog posts, ebooks, or interactive pieces.


When you combine a unique voice for your brand with a deep understanding of your persona, you can create micro-interactions with these leads that become an experience in themselves — chances to captivate and engage every day, every time. 7. Cutting costs With good use of social media and improving your SEO, a Digital Marketing strategy becomes cheaper and cheaper with time. That’s because you don’t need to rely as much on paid ads and artificially boosting your visibility.