Innovators are important for two key reasons

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Here, the process includes showing your ideal customer that your platform is a critical part of their workflow and how it is better than any other option on the market. What is the Product Adoption Curve? The truth is that most marketers believe that product adoption is a linear thing that happens when a new product is launched. People find out about it, they make a purchase, and then they use the product or service.


In reality, the process is much more of what’s called a product adoption curve uae telegram database with multiple phases. By understanding this curve, your team can adapt marketing messaging to where your ideal buyer is at within the process. Here are the different groups of people in the curve: Product adoption curve. Source: New Breed Innovators The innovators are the first ones to buy a new product. Generally, they are somewhat familiar with your brand or had a hand in helping develop your new offering in some way.


First, they’re incredibly loyal. They generally feel a sense of pride in seeing an item become more popular or a brand grow, which means they’re more likely to early adopt your next release. Second, they provide amazing feedback. Sending a survey out to an early product adopter is an excellent way to find areas of change for future improvements.