And being aware of this potential, strategies to attract new demand and maintain the loyalty of this type of guests can be developed ad hoc.
Think about more local communication campaigns and test offers that include typical local services without the need for an overnight stay .
In short, the desire to travel is still there, it's just changing.
Be prepared.
“Safety First” approach: the 2 essential constants in the new formula for the perfect trip
In the coming years, travelers, on average, will increasingly prefer activities that allow for social distancing and promote hygiene .
According to a TripAdvisor study , 66% of travelers today belgium telegram mobile phone number list consider the safety and cleanliness of facilities a key factor.
Additionally, 79% of global travelers will take more precautions due to the Coronavirus.
The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 5
It is no coincidence that, since August 2020, several national tourism boards have created certificates to be awarded to facilities with an excellent level of health care.
This is the case of the Portuguese organization, Turismo de Portugal, which in August had already awarded its “Clean and Safe” certificate to 20,000 companies .
And these are certifications that have not lost importance today, let's be clear.
Indeed, if previously they guaranteed the presence of correct anti-covid hygiene and health services in the facilities, today many have extended the scope to any form of health protection.
Thorough cleaning and disinfection processes will be vital to meeting the high standards of cleanliness that the new generation expects.
The wild card of post-pandemic tourist destinations: what are the hottest destinations right now?
And speaking of favorite destinations…