The path in question is the famous sales funnel, with its various phases. This is why, although important, Content Marketing is not the only component of Inbound Marketing, which is also made up of other strategies such as SEO optimization, email marketing and others that we will discuss later.
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Producing content, as we have seen from the example of the Michelin Guide, is always a great way to make a difference. Even more so in these times.
After COVID, in fact, content production increased because companies belgium telegram data realized how vital, easy and convenient digital is. This is true for B2C, but even more so for B2B.
Digital contents have become, in fact, the right way to attract other companies, strengthening ties and promoting synergies, as confirmed by a study by McKinsey .
According to this survey, in fact, companies prefer remote mode, both for online assistance and for purchasing, even with large sums, without having to deal with live salespeople.
Here, then, Content Marketing becomes valuable for:
Generate quality leads. Targeted and informative content allows you to attract potential customers interested in the products or services offered by the company, increasing the probability of generating quality leads and, consequently, closing sales.
Why Content Marketing is Essential for Businesses
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