In his presentation, Ismael Varela from Ontwice talked about the transformation that SEO is currently undergoing. During his presentation he mentioned two terms that had already been mentioned by previous speakers: Search Intent and CRO .
For Ismael, we must stop optimizing pages for a specific keyword and work on them based on the search intention of users. This fact, together with voice searches, will make the terms used by users increasingly long tail .
He also talked about the importance of working on CRO , thinking that when users enter a URL they actually find what they were looking for.
We have always based SEO on algorithms but now we have to base it on users @Ontwice #AgencyMeeting pic.twitter.com/jkHBBu4fiT
— Aula CM (@aulaCM) June 6, 2019
MJ Cachón – We are MJ
For MJ, it is necessary to return to the basics . If we could only do 3 things, MJ would bet on:
1. Keyword Research by understanding how users search for what argentina telegram data company offers (Search Intent) and using the same language that the user speaks. In addition, you have to go further and identify what Google is showing .
2. MJ showed the importance of betting and working on one type of URL , for example, with https and without www. This way there will only be one version of the website and Google will not be confused.
3. Take care of the loading speed , especially on mobile devices, paying close attention to the size of the images, caching resources and avoiding blockages when loading the page.
If you could only work on 3 things in a #SEO project , what would you do? @somosmjcachon has it clear: User intent, preferred URL (with or without www, etc.) and loading speed #AgencyMeeting pic.twitter.com/RJIHyc0ZZ6
— República Coconut (@repcoconut) June 6, 2019
Jorge González – Digital Growth
In his presentation, Jorge González "Coke" discussed the importance of creating good internal links , which is one of the fundamental elements in SEO.
The Internet is all about links and it is necessary to connect URLs with each other. For this reason, it is important to have good internal linking and to achieve this, it is necessary to have an adequate web architecture . There are many types of architecture, but it is not advisable to have content that is more than 4/5 clicks away .
Discovering the importance of links and web architecture, essential for the success of the strategy thanks to @kokebcn at the VI #AgencyMeeting . pic.twitter.com/olCaqjCeFo
— Cristina Montull (@CrisMontull) June 6, 2019
SEO Discussion Roundtable
During the SEO debate, moderated by Ernesto G. Bustamante, the speakers answered a wide variety of questions related to SEO positioning, customer management, and what they look for when recruiting talent.
Something very important that was highlighted by different speakers during the debate is the need to not seek to capture anything other than traffic, since SEO is something that must be linked to the business strategy. Less traffic, but better qualified, will help companies achieve their objectives.
They also commented that it is necessary to be transparent with customers and keep them informed so that they know what is being done on their website.
As for the situation of the profession, they said it was difficult to find good professionals in the sector . As for what they look for in a professional, they only summarized it as: concern, passion, desire to investigate, attitude and minimum training (trial and error).