Instagram is, without a doubt, the platform where these tags are most essential if you really want to see results in your posts and make a difference compared to your competitors:
Using hashtags on Instagram will allow you, mainly:
Reach your target audience more effectively.
Get a wider reach and increase your number of followers.
Appear in the featured publications section , with its corresponding benefits.
Improve your engagement.
But, considering the importance of hashtags on Instagram, this is where you should take the utmost care in how you use them and not leave it to chance. To do so, take note of the following tips to use them effectively.
How to use hashtags on Instagram effectively:
► Unlike other social networks, on Instagram we can, and in fact it is advisable, to use several hashtags. The limit of use is 30 hashtags per post. This does not mean that you have to use all 30, but that you should choose the ones you use wisely.
► Find and use hashtags that are very popular, but always try to make algeria telegram lead they are related to the theme of your post and your brand. This will allow you to appear in search results for a few seconds, or with a lot of luck, minutes, with the activity that this entails. But be careful not to overuse them, as this can put you in the target of unwanted bot activity.
► Find and use very specific hashtags for your niche (4-5). This type of hashtag does not have as many searches compared to the previous ones, but on the other hand, you can reach a very specific and relevant audience for your content. In addition, while with the most popular hashtags you could have a few "minutes of glory" in the search section, with these specific hashtags you ensure a longer time of permanence.
► Combine popular and niche-specific hashtags with your own hashtags , created by and for your brand, with which you can improve your branding and give visibility to a specific event, campaign or action.
► Use the platform's own hashtag search engine and when you do, take note of the hashtags related to it to use them as well.
hashtag
► Among the different hashtags you use, make sure you have hashtags related to:
The content of the publication
The sector to which the brand belongs
The niche or target audience you are targeting
The brand itself.
► Don't forget about your competition! Research what hashtags similar to yours are using, how they're using them, and whether they're getting results. It's a great way to get inspired and determine which ones might work for you.
► Make a good list of hashtags (in an Excel document, for example) that meet the above requirements and start using them in your strategy.