Instagram has been a part of the social media community that allows sponsored content for a few months now. After testing it for a few months, we want to share with you a complete guide with 10 steps to create a campaign, real examples of ad types and tips to make them work well.
The importance of Instagram as an advertising channel
bulbAlthough it has only been around for a short time, it has become one of the best advertising alternatives due to its low cost and the power of attraction generated by images. The number of users already exceeds 400 million and the level of participation is very high. It is still too early to know if the ads generate more clicks with conversion here than on other systems, such as Facebook or Twitter Ads, but what we do know is that users interact with and actively follow their favorite brands to stay informed, for example, about discounts and contests. This means that ads targeted to Instagram can be very effective.
If you want to learn more or update your knowledge, we have an Instagram Ads and Social Ads course for you to create advertising campaigns on all social networks, both in person and online.
Some interesting facts about Instagram:
More than 60% of active users are women (aged 18-45). Most statistics place women above men when it comes to online shopping.
Along with Facebook and YouTube, it is the social network where users spend the most time online (dwell time), so the probability of our message reaching them is high.
Are Instagram campaigns cheap?
Of course. Currently, and this always happens when a afghanistan telegram data starts, CPC costs are very low . The cost per click is usually between 0.05 cents and 0.15€. Compared to Google Adwords, Linkedin Ads or even Facebook or Twitter Ads, it is very cheap. You can get visibility for very little money! This will not last forever, so you have to take advantage of the moment and the novelty. Remember that the more advertisers, the more competition and therefore, the higher the bid or cost per click.
Management from Facebook Ads Manager
Another feature of Instagram Ads is that it does not have its own ad manager, but is managed from the Facebook ad manager or Ads Manager . Far from being negative, this is a great advantage because you can manage ads targeting Instagram, ads targeting Facebook or both networks at the same time from the same site. It may seem confusing but in practice it is a very useful and effective function. Later I will show you an example.
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Step-by-step guide to creating Instagram ads
Below you will find a 10-step guide to setting up a campaign from start to finish on Instagram Ads and a bunch of tricks that you can keep in mind when designing your ads and setting your campaign's targeting and budget. You can also visit our article 14 Creative Techniques for Making Ads on Adwords and Social Networks + Video where you will find some creative ideas that you can implement in your Instagram campaigns.