So, what will we do today and tomorrow? First, through a certain “thing”, we can see the “thing” that users are pursuing, to enable better users to improve their “things” and help them become the people they want to be. (Tsutaya Bookstore, Inner and Outer Underwear, Japan 7-Eleven, Chaos Academy, etc.) Second, find those users who are willing to play with you, and carefully manage them to make your relationship closer. (Lululemon, MAYA ACTIVE, Wuling Motors, etc.) Third, by coordinating cross-functionally and pooling resources, find a few of the most passionate "super users", actively interact with them, and in the process of helping them grow, jointly create a symbiotic and sustainable relationship, mechanism and model.
(Lego, Airbnb, Xiaomi, NIO, Arania, etc.) If you canada email list want to know more deeply, please see Brand Yuanchuang's article "Playing with a Series of "Super User Plans"", which will surely inspire you! Finally, I would like to send another message to Toshifumi Suzuki: There is no ready-made path to the future! However, wherever the path leads, it is an opportunity to change yourself. You must not pave your future path on the extension of the past. columnist Brand Yuan, public account: Brand Yuan Chuang (ID: brand-yuan), all are product manager columnists. A spy of the new business ecosystem and a brand strategy consultant, focusing on innovation and brand evolution.
This article was originally published on Everyone is a Product Manager and may not be reproduced without permission. The cover image comes from Unsplash, under the CC agreement The opinions in this article represent the author's own. The Renren Product Manager platform only provides information storage services. When we have only one offer,we definitely have no choice. If there are two or more, how to choose between them? In this article, the author gives us a reference idea through the case of a friend. I am a fan of public account. He is a product manager in Party B of an Internet company.