Taobao uses big data prediction to help merchants control inventory more accurately. 5) Improved user experience: The convenience of payment and after-sales services are also constantly improving. Most platforms have implemented one-click shopping (password-free payment, face payment), which greatly simplifies the shopping process. In terms of after-sales, the application of intelligent customer support systems has greatly improved the response speed and problem-solving efficiency. . Analysis of local alliances. Local Alliance Local Alliance focuses on integrating local resources to provide consumers with convenient and efficient life services. These alliance platforms are usually launched by local service providers or Internet companies and cover many fields such as catering, takeaway food,hotel reservations and housekeeping services.
The local alliance provides consumers with cambodia email list various life service options by establishing close cooperative relationships with local merchants. Mainly represented players: Ele.me, Meituan . Market segments . Upstream and downstream industries Upstream: local merchants, restaurants, supermarkets, service providers, etc., which are the foundation of the entire ecosystem. Leading merchants no longer just passively accept orders, but use the data tools provided by the platform to optimize their business. Midstream: The local alliance platform is the most important role in the midstream. Platforms such as Meituan and Ele.me connect upstream merchants and downstream users, and also expand and define the boundaries of the industry.
These platforms are transforming from mere transaction intermediaries to full ecosystem builders. The platform is no longer satisfied with simple order matching, but is committed to creating a complete local lifestyle service ecosystem. For example, they are starting to offer one-stop solutions from marketing to payment to customer management, and even entering the supply chain financing. The business growth of many platforms in local lifestyle services is shown in the figure below. This transformation not only increases the platform's revenue sources, but also significantly improves the efficiency of the entire ecosystem. Data source: [Guosen Securities] Local lifestyle business performance of Internet leaders in Downstream: The needs and behaviors of end consumers directly determine the development direction of the entire industry.
Corporate Sales Transformation Specialist
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