Influencer marketing has become an increasingly important strategy for brands that want to effectively reach and engage their target audience. We spoke with Paulo Stohler, one of the founders of Moneri , a renowned influencer company, to better understand how this market has developed and what are the relevant criteria, metrics and advice for the success of a partnership with influencers.
The origin of success: How did Moneri emerge in the influencer market?
Paulo's career in the industry began with a cashback company for physical stores. However, with the arrival of the pandemic, the need to migrate to the digital environment became inevitable for fashion and beauty stores. It was then that Paulo realized the opportunity to create a system so that physical store salespeople could recommend sales to their customers even when the store was closed. And this idea expanded, allowing any type of influencer to recommend products and be paid for it. Thus, Moneri was born, driven by the rise of influencer marketing and the demand from brands to adapt to the digital world.
The criteria for joining the Moneri team: Valuing entrepreneurship and knowledge of the target audience
Paulo emphasizes that an influencer needs to be an entrepreneurial person and have a good understanding of their target audience. Knowing which products best fit the audience and knowing how to use social media to boost posts are valuable skills. There is no minimum number of followers required, as Moneri believes that anyone can start, including selling to the family WhatsApp group and, from there, grow. The influencer market has room for everyone.
Evaluating the Success of an Influencer Marketing Campaign: Important Metrics to Track
Paulo emphasizes that it is essential to evaluate the campaign's reach, measuring how many people were reached through the influencers' posts. In addition, engagement is a key costa rica phone number data indicator, encompassing the number of likes, comments and shares generated by the campaign's content. Other relevant metrics include the increase in the brand's followers, mentions on social media and the volume of traffic on the website. Sales conversion also plays a crucial role, and the influencer's transparency in this aspect allows for more efficient planning of actions.
The main benefits of influencer marketing for brands and businesses
Paulo points out that influencer marketing offers access to a new, niche audience, allowing brands to directly reach people interested in their products or services. This results in more effective reach and a higher chance of conversions. In addition, influencers build trust with their followers over time. When they recommend or endorse a brand, their credibility is transferred to the brand, making it more approachable and human. The emotional connection created by influencers increases the brand's relevance to consumers.
Advice for brands looking to start partnering with influencers
Paulo offers some valuable advice for brands interested in starting partnerships with influencers. First, it is essential to define clear goals and establish success metrics for the influencer channel. It is important to present the brand and its goals in a transparent way to the influencers, establishing a relationship of trust from the beginning. In addition, listening to the feedback of the influencers is essential, as they are in direct contact with the audience. Responding to and evaluating this feedback contributes to the development of a solid and effective partnership.
The promising future of influencer marketing
According to Paulo, influencer marketing will continue to grow in relevance in sales channels. As more brands recognize the benefits and power of influencers in building relationships with their audiences, more investment will be directed towards this channel. Micro-influencers, who have a smaller number of followers but are highly engaged and segmented, will be highlighted. This strengthened presence of micro-influencers in sales will allow for more effective reach for brands with specific target audiences.
Influencer marketing has therefore established itself as a successful strategy for brands and companies. In addition, it provides access to a niche target audience and, consequently, increases consumer trust. With Paulo's experience and vision, Moneri stands out as a leading company in the influencer market. To obtain even more impressive results, it is crucial to follow careful criteria when selecting influencers, evaluate relevant metrics and, most importantly, fully leverage the benefits of this strategy. Finally, establishing solid partnerships is an essential factor in driving brand growth and achieving significant results in the highly competitive digital marketing landscape.