Structuring the Catalog: Let's Put Everything in Its Place

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An effective online store is not only offering the consumer the necessary goods, but also conveniently structured. After all, no one will waste time on a long quest called "find a product" and will go to competitors. Plus, the catalog generates new traffic to the site. So structuring the catalog is a task that will require a lot of effort. And think it over before launching the store.

The Fractus company will help you solve the problem and an online store with a convenient catalog will be at your disposal.

Catalog structuring: what is the essence
The structure of the catalog in the online store is a logical, multi-level, usually tree-like scheme of the arrangement of goods. And the simpler, more convenient and understandable it is, the more user-friendly such a site is. Structuring the catalog of goods of the online store is the process of its development.

Catalog structuring: what is the essence

Mandatory elements
The catalog is formed from the following components:

Categories and subcategories . They are the basis. They andorra email list 24290 contact leads are classified by purpose, types, and brands of products.
Search filter . Allows you to select a product by specific parameters, such as color, materials, dimensions.
Product pages . A separate page for each product with its description ( SEO-optimized ), characteristics, photos, etc.
Navigation chain – so-called “breadcrumbs”. This is the route from the main page to the current page. It is displayed at the bottom of the header – the site’s cap.
Checkout or shopping cart pages.
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Ideas for the scheme . Where to get them? Look at the structure of online stores with identical products. You need to pay attention to the first few in the search results. You should also collect a semantic core: this information will also tell you which categories are needed and what can be optimized.
Simplicity and clarity . Order the structuring of a catalog in which the user would not get confused and which would be understood – the goal of any online store. It is better if the structure is extremely simple, understandable at the intuition level. You also need to work on the names of categories. They should be understood by the target audience: do not use long names, specific terms, slang. And they should correspond to the queries that users enter in the search bar.
Nesting depth . The nesting level is the location of the page in the overall structure, it is determined by the number of clicks the user makes. The pages that he gets to in one click from the first page (category) are the first level. Then comes the second click, which leads to subcategories - the second level. The third click leads to the next level - to the product card. Search engines do not optimize pages below the third level, so there is no point in digging so deep. And sorting products in an online store, consisting of three levels, is quite sufficient.
Possibility of changes . It is necessary to provide for the possibility of expanding the range of categories at the technical level at the stage of designing an online store. This is usually necessary.
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Service from Fractus: what's good about it
Creating an online store where the categorization of goods would be logical and understandable is quite a task. But there are no unsolvable problems if you turn to Fractus.

We have a team that has created more than one resource. In addition to experience, knowledge, and skills, it also has programs and the appropriate equipment. Therefore, it will be happy to complete your task without errors. Contact us! We will do everything to make your online store appealing to consumers and bring you income.

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