The Benefits of Running a Comment-To-Enter Contest

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Select and Announce the Winner
The method of choosing a winner will depend on the nature of your comment-to-enter contest. Are you looking for the funniest comment? The comment with the most “votes” (in the form of likes)? Or are you choosing a comment at random? If you’re looking to boost participation, offering at least one prize to a randomly chosen comment is wise. Doing so will increase the perception that anyone can win - not just those who are clever or have lots of friends to tag.

If you decide to include a random winner in your prize offerings, use a random comment picker tool like this one offered by ShortStack to ensure fairness when selecting the winner.


Lastly, announce the winner(s) in a separate post or story specific database by industry and thank everyone who participated.

After the contest ends, follow up with your new followers and participants. Send a thank-you note or a discount code as a gesture of appreciation. Following up is a great way to retain the new audience you've gained.

Increased Engagement
The most apparent and coveted benefit of comment-to-enter contests is that it’s a surefire way to boost engagement on your social media platforms. Each comment is an interaction that signals to social media algorithms that your content is valuable, increasing its visibility.