7 ways to engage with Instagram stories

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By Patrícia Jaššová September 11, 2020 Categories: Social networks 0 Comments
Instagram as a place to showcase your beauty services should be an integral part of your online marketing strategy. I often see Instagram being used incorrectly. Yes, you read that right, this is possible too. First of all, Instagram is a visual social network that offers playful ways to engage (especially with Instagram stories) , so it's important to focus more on the visuals of your communication than on the content itself (text and descriptions).

In one of the last articles about Instagram, we explained in detail how to get started with Instagram stories. If you haven't read this article yet and Instagram is not your thing, before reading this article, I recommend that you first take a look at the article How to get started with Instagram stories .

Instagram is currently used by almost 1 million users in Slovakia, mainly women aged 20-35. Since this is your target group on Instagram, you need to be really active. In this article, we will take a country email list closer look at what kind of quick (instant) content you can add to your Instagram stories. Let's get started.



Why create Instagram stories - Marketing for salons



Why create Instagram stories?
Insta stories are a great content because you only need 5 minutes to create one story. Plus, they don't have to be perfect like your post gallery. Just upload a short 15-second video, add a suitable gif or text, and voila, the content is out there.

Instagram stories can be used in so many ways. It's your chance to creatively showcase what your business is, what you excel at, what your services and products are like in a way that doesn't come across as too salesy or forced.

A large number of people watch Instagram stories in particular, according to a survey, up to 62% of Instagram users are more interested in a product or service after watching Instagram stories. (source)

If you don't create Instagram stories on your account, you're only getting half of the full potential of this social network.