The 2020 CRM Observatory investigates the role of e-commerce

[nusratjahan]

The CRM Observatory , the study that tracks the diffusion and maturity of CRM within companies, is now in its sixth edition . This year, the Observatory is once again produced by C-Direct in collaboration with Engineering 's CRM & CX Consulting teams and under the patronage of CMI Customer Management Insights.

This year in particular, with the sharp increase in e-commerce shop usage due to anti-Covid measures and the surge in online purchases by users, the observatory will explore the topic and world of e-commerce and how it can be integrated into CRM systems, given that it is becoming a major sales channel.

To contribute to the Observatory's research, simply follow the link and answer the questionnaire. After completing the questionnaire, you can download the white paper " 5 Tips for an Effective CRM, 5 Mistakes to Avoid ."

All those who participate in the survey will receive a preview of the research results and will be able to take part in the research presentation webinars.