A sales funnel is a visual representation of all the stages a potential customer goes through from discovering your brand to making a purchase. We call it a “funnel” because of its shape: wide at the top and narrower at the bottom, since many people enter the initial phase of the process, but only a few complete the conversion.
Every business has a different funnel, as it depends on its type of customer, products or services. However, the basic structure usually includes the following phases:
Awareness : This is the phase in which people discover your brand. The goal is to attract and maintain their attention.
Consideration : Here prospects already know you and begin to evaluate your offer against other options.
Decision : The customer has decided whether or not to purchase based on the deals, discounts and benefits you offer.
Conversion : The customer makes a purchase or any other action that is a conversion for your business.
Loyalty : You maintain the relationship with your customer, encouraging loyalty and future purchases.
Why do you need a sales funnel?
If you don't have a sales funnel, you're missing out on opportunities to optimize your customer acquisition process. Having a well-defined funnel will allow you to:
Know your audience better : Understand their needs, problems and how you can help them at each stage of the purchasing process.
Personalize your message : Adapt your communication to the stage each potential client is in, which improves the experience and increases the chances of conversion.
Save time and resources : By focusing your efforts only on the customers most likely to convert, and automating repetitive tasks.
Measure and adjust : A well-designed funnel allows you to measure performance and adjust your strategies to constantly improve.
Artificial Intelligence Tools to Create a Sales Funnel
The key to optimizing your sales funnel with AI is choosing the right tools for your business . Here are four options that will help you in this process:
1. Geru
Geru is a tool specifically designed get zip code email lists to create and optimize sales funnels with AI. Its features include:
Funnel Simulation – Geru allows you to create custom funnels and simulate their performance before investing money in them.
Optimization : Helps you plan and improve your marketing campaigns to maximize return on investment.
You can use Geru to predict the benefits of your funnel before you implement it, saving you time and money.
2. ActiveCampaign
ActiveCampaign is a complete software that helps you manage and automate your marketing campaigns. Its key features include:
Automation : From emails to social media, ActiveCampaign lets you automate your entire funnel process.
Personalization : Allows you to segment and personalize your messages to offer unique experiences to your customers.
With this tool, you can manage your sales funnel from one place and increase conversions by personalizing each interaction.
3. Manychat
Manychat is a conversational marketing automation platform that allows you to create sales funnels through chatbots on Instagram, Facebook Messenger and SMS .
Conversation automation : Manychat allows you to save time by automating responses and segmenting your customers based on their interaction with your messages.
Predefined templates : Use their templates and scenarios to create attractive sales funnels.
Manychat is great for converting visitors into leads through direct messaging.