Understanding a customer's purchase history and product preferences is arguably the most powerful data for driving revenue in 2025. This includes what they've bought, when they bought it, how frequently they purchase, the value of their transactions, and the specific categories or brands they prefer. For e-commerce, this means tracking every item added to a cart (even abandoned ones), every product viewed, and every past order. This data fuels personalized recommendations, targeted cross-sell and upsell campaigns, and loyalty programs. In Bangladesh's growing digital commerce landscape, leveraging this information to predict future needs and offer timely, relevant promotions is critical for customer retention and increasing customer lifetime value.
Behavioral Data (Website/App Interactions): Decoding Intent
In 2025, behavioral data, encompassing website and mobile app interactions, provides invaluable insights into customer intent and engagement. This includes pages visited, time spent on site, features used, content downloaded, search queries, and clickstream data. Tools like Google Analytics 4 (GA4), CRM integrations, whatsapp data and mobile app analytics platforms are crucial for capturing this granular information. Regularly updating these records means understanding how customers navigate your digital properties in real-time, allowing for dynamic content personalization, retargeting campaigns based on specific interests, and identifying pain points in the customer journey. This data reveals what a customer is doing, which is often more insightful than what they say they want.
Communication Preferences and Consent Status: Building Trust
With stricter privacy regulations globally, and increasing awareness in Bangladesh, meticulously updated communication preferences and consent status records are paramount. This involves not just whether a customer has opted in or out of marketing communications, but also their preferred channels (email, SMS, push notifications), frequency, and specific types of content they wish to receive. Maintaining a clear, auditable record of consent (when it was given, for what purpose, and how it was collected) is crucial for compliance and building trust. Regularly offering customers easy ways to update these preferences empowers them and ensures your communications are always respectful and welcomed.