Given that a significant portion of internet traffic, particularly in Bangladesh, is mobile, mobile-first optimization is not an option but a mandate for Google Ads in 2025. This involves ensuring your landing pages are lightning-fast and responsive on mobile devices, crafting concise and compelling mobile-specific ad copy, and reviewing bid adjustments for mobile devices. Consider implementing call-only ads for immediate lead generation from mobile users. Google's algorithm increasingly prioritizes mobile experience, so a seamless and optimized mobile journey from ad click to conversion is critical for maintaining high Quality Scores and maximizing performance.
Experimentation with Local Service Ads (LSAs)
For service-based businesses, especially local ones, experimentation with Local Service Ads (LSAs) will be highly beneficial in 2025. These "Google Guaranteed" ads appear at the very top of search results, above traditional paid ads, for specific local service searches. LSAs connect consumers directly with service providers who have whatsapp data passed Google's screening process, providing a badge of trust. While they operate differently from standard Google Ads (you pay per lead, not per click), they offer a direct pipeline to high-intent local customers. Investing in the verification process and optimizing your LSA profile will be a strategic move for local service providers.
Embracing Automation Rules and Scripts
Beyond Smart Bidding, embracing automation rules and custom scripts can significantly streamline Google Ads management in 2025. These tools allow you to automate routine tasks like pausing low-performing keywords, adjusting bids based on performance thresholds, receiving alerts for budget depletion, or generating custom reports. While Google's AI automates much, specific custom rules can provide an additional layer of control and efficiency, ensuring your campaigns are always running optimally without constant manual oversight. Learning basic scripting or utilizing pre-built solutions can free up valuable time for more strategic thinking.