In Bangladesh, a critical mistake in mass SMS marketing is ignoring local language preferences and cultural nuances. Sending messages solely in English to a predominantly Bangla-speaking audience will lead to low engagement and misunderstanding. Using colloquialisms, local greetings, or referencing culturally relevant events (e.g., Eid, Pohela Boishakh, or political events) can significantly enhance message resonance. However, this must be done tastefully and authentically. A generic translation or culturally insensitive messaging can backfire. Invest in professional translation and cultural consultancy to ensure your SMS campaigns connect genuinely with your Bangladeshi audience.
Not Having a Clear Follow-Up Strategy
Sending a mass SMS is only one step; a crucial mistake is not having a clear follow-up strategy for those who engage. What happens after someone clicks a link, replies to a message, or makes a purchase? If there's no immediate next step or relevant follow-up, the momentum gained from the SMS is lost. Beginners need to plan the entire whatsapp data customer journey, defining the next desired action after an SMS interaction. This might involve an automated email sequence, a call from a sales agent, a redirected landing page, or a subsequent personalized SMS. A well-defined follow-up strategy ensures that engagement translates into conversions and nurtured relationships.
Using Purchased or Scraped Phone Number Lists
A highly risky and unethical mistake is using purchased or scraped phone number lists for mass SMS marketing. These lists rarely consist of opted-in contacts, making your campaign illegal, highly likely to be flagged as spam, and damaging to your sender reputation. Such lists also contain a high percentage of inactive or irrelevant numbers, leading to high bounce rates and wasted spending. Always build your SMS contact list organically through explicit consent. While slower, this method ensures a high-quality, engaged audience that genuinely wants to hear from you, leading to far greater long-term success and compliance.