On-page SEO: where to place keywords effectively?

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Maximize your chances of improving your SEO by effectively performing your key queries.

Keywords are an important part of good SEO. We've already seen why keywords influence your SEO and how to choose them. But do you know where to effectively integrate them into your website?

In fact, Google will give some importance to your location, which will directly influence your page's ability to rank in search results.

To enable you to work optimally on your site, we suggest you use the following diagram to discover the essential places where you can make your requests.

Search keywords
If you want to rank in search engines for keywords related to your sector of activity, it is still contact number data necessary to determine the most relevant ones.

If you don't know which keywords to prioritize, enter your general topics into the Google Adwords Keyword Planner tool and create a list from the suggestions. Also, if you really want to dig deeper into some research, here's an interesting article that presents some original techniques for finding keyword ideas.

What you need to do next is to select the set of keywords that share the same search intent, where the user is mostly searching for the same thing. Let's take a sports shoe manufacturer as an example. The keywords "best sneakers, best running shoes, best running shoes 2017" share the same search intent. Therefore, you should only have one page that targets all these keywords.

Be careful not to overload your page with your keyword.

The key to good SEO is not to overdo it. Add your keyword to the main title and aim for a keyword density of 2-6% on the rest of the page.

To assess your website's overall SEO score, try our free SEO Checker tool.

Then use variations and synonyms of your keyword. By analyzing your website, Google will understand these variations and you will not run the risk of having your content judged as “spammy.”

Related Searches: How to choose the best keywords for SEO?

Google My Business
Create your business profile on Google My Business . Make sure your business name, address, and phone number (NAP) are the same as those listed on your website.

Your profile will help you with your local SEO and give you more control over how your profile appears in the “Knowledge Graph,” which is displayed directly in search engines.

tags them
HTML element used to describe the topic of a web page, this tag appears in search engine results.

The meta description tag
They appear below the title and URL in search results and currently have no proven impact on rankings, but they do influence click-through rates.

The URL (web address of a page)
If they perfectly reflect the content of your page, you can insert them into your URL. But be careful. Just like keyword stuffing in content, search engines will penalize overstuffing in URLs. Make sure you create URLs that are understandable for your visitors.

The title and the subtitles
The h1 heading is the one that appears first in the content of your pages. A bit like a book, they help structure the content. The first two levels are the most important.

The contents
It is often said that search engines are “obsessed with text”. If you want to rank a page, it makes sense for the engines to see if the query is present on it. In practice, we strongly recommend integrating the main keyword phrase into the first paragraph of text on the page (under H1) and then enriching the rest of the content with synonyms.

The label or text alternative in the images
It is also possible to naturally embed keywords in the alt text and title attributes of your images.

The alt text attribute tells search engines what this image is. The title attribute of an image is used to display text in the image flyover.

If you found this article helpful and liked it, please let us know by sharing it on social media, continuing to read it, or contacting the IndeedSEO team directly to improve your traffic.