KOI Footwear makes sure its digital lookbooks are easy to find by including them directly in its main navigation bar. Once inside, lookbook images link directly to product pages. Plus, each lookbook perfectly reflects the brand’s unique and bold aesthetic, right down to details like typography and colors.
KOI fashion brand homepage
Screenshot of the digital catalogue of the fashion brand KOI
Use digital catalogs to achieve your business goals
Fashion and lifestyle brands can take advantage of digital catalogs to inspire customers, introduce new collections, and increase sales. With free tools and website integrations, it's possible to bring your creative vision to life without the need for a big budget or advanced graphic design skills.
Frequently asked questions about digital catalogs
What is a digital catalogue?
A digital catalogue, or digital lookbook, is a collection of photos and multimedia content presented in an online format, such as a PDF magazine or a website. This resource is used as a portfolio for artists and designers, as well as being a powerful sales tool for brands that sell lifestyle or fashion products. Digital lookbooks stand out for including lifestyle images and, in some cases, videos or GIFs.
How is a digital catalogue different from a traditional one?
A digital catalogue can be found online or in electronic formats such as PDFs or e-books, while a traditional catalogue, typically used by fashion designers and photographers, canada phone numbers list is a physical printed book. While both share the same purpose and content, they differ in the medium in which they are presented.
Are lookbooks a good option for my business?
If your business has a strong focus on branding, you'll likely benefit from a lookbook. Industries like fashion , cosmetics , wine, pet products , home decor , or bicycles are ideal for this tool. However, more technical businesses, like plumbing parts manufacturers or online course providers, may not be the best candidates.
What are some tools for creating a digital catalog?
You can design a digital catalog using free or low-cost tools like Canva , Issuu , or Flipsnack . For a more professional approach, you can opt for a premium tool like Adobe InDesign .
How can I create a digital catalog in Shopify?
Shopify makes it easy to create lookbooks with themes and apps that let you embed them directly into your website pages. Simply insert your photos into pre-made templates to get started. Explore the Shopify Theme Store to find templates designed for lookbooks, or use a lookbook app available in the Shopify App Store to add additional functionality and enhance the customer experience.