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Recommendations for Great Branded Content
Know your audience
If you know the tastes, interests and needs of your target audience, not only will creating branded content be easier , but it will also be more effective.

Remember that you need to generate affinity with your brand, so you need to know what things you and your user may have in common before creating your messages.

Every piece of content should generate not only interest but a true connection. You'll do this by researching and gathering information about what they need, what they like, and what they dream of.

Don't stick to the formats and platforms you know, look for other options that new opportunity mailing list may be more effective in surprising your users.

[Tweet “Be innovative, dare to use new formats that impact your audience and make them feel different.”]

This impact will also bring you reach, as your users will want to share the experience they had through your brand.

Channel on Social Media
Branded content actions are generally associated with social networks because they are the most “relaxed” channel that we share with our users.

It is natural to use social media to disconnect from our routine and find content that entertains, amuses or inspires us.

Use your profiles to further popularize your branded content and make it easier for your followers to share it with their acquaintances.

Branded Content Books


Below we share some texts that could help you in the exciting journey of creating branded content .

Branded Entertainment . Joaquin de Aguilera and Miguel Baños
If you want to opt for entertainment as a vehicle to connect through branded content , this is the text you need.

The authors propose “the transmission of their brand messages, applying knowledge from the entertainment industry to the creation of their own content, at the service of the brand's values, capable of awakening desires and emotions on their own.”

 
Best of Branded Content Marketing 2015: Global Edition . BOBCM
This compilation developed by the BOBCM (Best of Branded Content Marketing ) organization will inspire you with 25 success stories from around the world.

These branded content examples are for companies of all sizes and projects with different types of budgets.

 
Smart News: How to write branded content that gets found in search and shared on social media . Sally Falkow


Although this text is focused on how to apply branded content to news writing, we find the approach it uses to integrate the Internet and social media into the process interesting.