on both the server and client sides.
Data mapping: workshops, proposals, and validation. This step is crucial to understand what existing data is needed to meet CRM needs and how it will fit into the new system. It involves identifying data sources, types, and formats, and planning how to transform and import them into Batch’s customer engagement platform. A workshop brings together all stakeholders to agree on definitions and structures, the proposal describes the agreed data map, and validation ensures the technical feasibility of the proposed plan.
Server-side data collection ( Profile API ): Server-side data collection is a secure and reliable way to send data, as it ensures a single, centralized flexible, as it works independently of customer-related issues. This is how user profiles and behaviors can be collected, which is essential for creating and driving personalized customer experiences.
Client-side data collection (SDK): It allows capturing user interactions directly from their device. It is essential for capturing real-time data, such as clicks, views, and other interactions that provide insights into user engagement and preferences.
Step #2: Implementing the Mobile SDK
As mobile interactions continue to dominate updated mmxxiv mobile phone data user engagement, both basic and advanced SDK implementation steps remain crucial, enabling push notifications, in-app messages, user data collection, and a seamless transition between legacy and new systems.
Email Marketing: Anticipating the New Gmail / Yahoo Rules
News
2 Jan 2024 Written by
Pierre Tam-Anh Le Khac
Starting February 1, 2024, Gmail and Yahoo will enforce their new email sending policies, especially for brands considered “bulk senders.”
Batch customers shouldn't be too concerned about this new anti-spam policy, which combats industrialized cold prospecting and the rental of email lists.
In our B2C first-party data ecosystem, all emails we send are intended for our customers' users, not prospects, who must consent to receive these emails.
However, to keep your deliverability at the highest level, it is important to ensure that your email databases are properly maintained.
The good news is that Batch’s vision for email and its functional capabilities are fully aligned with the new requirements of Gmail and Yahoo. Working daily with large companies that are concerned about privacy and m