Algeria’s Data Protection Law 18-07: What It Means for Digital Marketers

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Law 18-07 applies to all public and private entities that “receive, store and process personal data,” regardless of whether such data is held in paper or electronic form
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. Before processing any personal data, the data controller must either file a declaration with—or, for higher-risk activities, obtain prior authorization from—the National Authority for the Protection of Personal Data (ANPDP)
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.

Core Data-Processing Principles
Under Article 9, personal data must be:

Processed lawfully and fairly;

Collected for specified, explicit, and legitimate purposes;

Adequate, relevant, and not excessive;

Accurate, complete, and kept up to date;

Retained only as long as necessary for the stated purpose
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Digital marketers should audit every data-collection form to ensure they solicit only the minimum information needed for their campaigns.

Consent and Transparency
Explicit, informed consent is mandatory for any algeria whatsapp number data of personal data. Consent requests must clearly explain the purpose of processing, the types of communications to be sent, and the recipient’s rights. Privacy notices should be made available in the local languages (Arabic and/or French) and include ANPDP contact details. Marketers should implement double opt-in confirmation to demonstrate clear consent and reduce unsolicited outreach.

Data-Subject Rights
Individuals have the right to information, access, rectification, objection, and erasure of their personal data
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. Campaigns must include simple, one-click unsubscribe or data-access mechanisms. Marketers should establish processes to respond to data-subject requests within the law’s prescribed timelines.

Breach Notification and Security
Any security incident that leads to data loss, alteration, or unauthorized access must be reported immediately to both the ANPDP and affected individuals if their privacy is at risk
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. Marketers must implement robust technical and organizational measures—such as encryption, access controls, and regular security audits—to mitigate breach risks.

Cross-Border Transfers and Sanctions
Transferring personal data abroad requires ANPDP authorization, unless the data subject has expressly consented or the transfer is necessary for contract performance
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. Non-compliance carries criminal penalties—fines between 20 000 DZD and 1 000 000 DZD and/or imprisonment of two months to five years
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.

By embedding these requirements into their workflows—from campaign design to data-management policies—digital marketers can ensure both compliance with Law 18-07 and the building of trust with Algerian consumers.