Come fare un rebranding vincente

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First question: why rebrand ?

Anyone who gravitates around business knows well that the market is in constant movement , and with it everything that is connected to it: customers, products, competitors.

It is therefore a physiological need for every brand to update its identity to keep it competitive on the market .

And this is where the need for Rebranding arises.

Rebranding can be of different entities, from a small change to a radical transformation.

This responds to the need for repositioning of a company and the effective communication of the latter.

The extent of the transformation depends, of course, on the specific accurate mobile phone number list objectives of the brand and can affect the brand on multiple levels, from a simple change of font or colors, to a change of name and graphic design (to be carried out with great caution).

Some advice on how to approach a rebranding effectively
A “change of look” in the business field is always a delicate operation , which exposes you to the risk of “missing” the desired positioning.

For this reason, tackling a rebranding requires a certain amount of preparation and a methodical and rational approach.

Gnothi Seauton
Gnothi Seauton , this was the inscription on the temple of Apollo at Delphi: “ Know thyself ”.

The first step for a serious and efficient rebranding is the analysis of the existing brand , highlighting immovable elements and any critical issues .

At this stage, past communications strategies, corporate values ​​and the entire brand identity need to be thoroughly examined.

Knowing what already exists is essential to reshape the various elements that make up the corporate identity.

Ask your community
It’s always a good idea to consult your community when planning changes.

The advice is to investigate with surveys and interviews the perception of the brand and the possible changes in the corporate image.

After all, they will be the recipients of our communication!

Competitor analysis is never missing
What better way to avoid mistakes than to study the mistakes of others ?

This obviously also applies to success stories . Studying the evolution of competitor brands helps you find the direction your restyling will take.

A winning team doesn't change
In light of the previous analyses and investigations, the elements that should not be touched must be identified . If a certain type of communication does its job well, why change it?

Profound change
Once a change in the brand image has been introduced, it must be reflected in all the spaces reserved for it : logo, labels, email signatures, social networks and so on.

Show off your new dress
Once the rebranding strategy has been established, it is time to showcase the new product.

Communicate with customers what is happening , perhaps by fueling a pinch of curiosity and expectations, revealing the change gradually.

The important thing is that they feel involved in the ongoing evolution .

Keep an eye on the feedback
Once you launch your new corporate image, monitor user feedback.

If you have decided to carry out a partial and gradual rebranding, these will allow you to adjust your aim and hit the mark.