8 Reasons Why Reviews Are Crucial to Your Business

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Online reviews can now determine the success or failure of a product or an entire business. Managing them in the best way is one of the main activities of today's entrepreneur.
TABLE OF CONTENTS
Online reviews have changed marketing.
Increase sales
Get feedback from customers
Improve your online ranking
Strengthens the relationship with customers
A community of consumers is created
Consumers can do marketing for you
You already have them, even if you don't know it
Reviews lead to more reviews
Use reviews to your advantage
Conclusions
Online reviews have changed marketing.
Online reviews are now crucial for every business whatsapp number list and local business that wants to control their reputation and increase sales.

They have changed the face of marketing because they are now a primary tool that consumers use to acquire information and to offer their considerations on the product or service received.

According to research by brightlocal , 91% of people read reviews to determine whether a business is good or bad .

They have therefore become the point of connection between word of mouth between friends and viral marketing and have the ability to move mountains of money between one activity and another (always in favor of those who have positive judgments).

Online Reviews 2016

The importance for businesses is truly incredible, starting from improving brand awareness to increasing sales and profits in the medium-long term.

Here are 8 reasons why the opinions of others are essential for your business and your online reputation:

Increase sales
The main reason why online reviews are so important is that they significantly influence sales because they provide consumers with the information they need before making the decision to purchase the product or service from that business.

Get feedback from customers
Thanks to the reviews you will be able to understand if you are offering a good product/service and the weak points on which to work.

Efficiently helping an unhappy customer will also create a positive consumer experience that will help your business in the future.

3. Improve your online ranking
Reviews not only create a better relationship between the customer and the business, but also help improve the positioning of the website on Google or the customer card on online portals.

The more positive your customers' opinions about your business, the more important your company will be considered by the search engine.
Strengthens the relationship with customers
Consumers who take the time to write an online review do so because they are impressed by your work, and if their review is positive, you are certainly doing a good job of building their loyalty.

Furthermore, giving consumers the opportunity to have their say certainly improves their relationship with your business and this helps improve their opinions.

A community of consumers is created
Very often online reviews are made on specific portals (TripAdvisor, Booking, Facebook, etc.) where the review pages become active comment communities.

Here you can also see other users' comments, learn about the strengths of your product, or simply find out what customers think of the service you offer.

These social communities are very powerful because research shows they influence both businesses and other consumers.

Consumers can do marketing for you
One very good thing is that the value of reviews can provide your business with countless benefits that many marketing campaigns fail to do.

This is because the reviews are made directly by customers and not by the company, which is why they are considered more “reliable” than many advertising campaigns, both in the short and long term.

You already have them, even if you don't know it
Even if you don't want to activate them, if you have a business open to the public, Google, TripAdvisor, Facebook have most likely already activated them for you and people have already started writing about your business without you (perhaps) realizing it.

These reviews will always influence your work, in a positive or negative way.

Reviews lead to more reviews
It's like cherries, where one leads to another, reviews of a product or service that has already received other comments online encourage other visitors to leave their own feedback.

The business should therefore organize itself to encourage its customers to offer their own online review in order to strengthen its position.

Use reviews to your advantage
You can also reuse the reviews you receive, with your consent, to increase your authority.

Reviews are one of the key parts of our premium website structure .

Conclusions
Reviews are a very important double-edged sword today because they are a performance accelerator, either positively or negatively depending on the comments.

Beware of negative reviews: according to Yelp research, in fact, a negative review can cause you to lose up to 30 customers.

According to a study by BrighLocal, 45% of customers no longer consider businesses with reviews lower than 4 stars.

There are various tools to improve and increase the number of reviews.

We have our own that with the right strategy we think could be the most performing among those present today. If you are curious and want to learn more, you can find it here .