SEO still necessary in 2022?

[suchona.kani.z]

To improve your blog's ranking in Google search results, in addition to link building, you can use SEO optimization.

So we're talking about all that keyword research activity and their insertion into an article that serves to communicate to Google the topic being discussed.


The answer is absolutely yes. Despite all the changes in Google's algorithm that go in the direction of artificial intelligence and machine learning (the latest Bert and DeepRank - here is an in-depth analysis from Search Engine Journal in English), keywords are still the queens of content.

What has changed over time is the use that is made of it.

If in the 90s it was enough to clog the page with keywords (in jargon, keyword stuffing ), today these are a simple indicator of the topic being discussed.

They should be used naturally, they must be blended into the text oman email list to offer the user a pleasant and above all useful reading experience.

SEO is not just keywords!
Optimizing for search engines also means paying attention to the user experience. This concretely translates into improving the page loading time, paying attention to Page Speed ​​metrics, etc…

For a blog this also means optimizing images and videos. High resolution is fine, but if you insert 10 images of 5 MB each in a post, your page will never load and you can say goodbye to that user!

There are several apps to compress images for free. Personally I use Squoosh.app : convenient, free, very easy to use and does its job very well.

Squoosh.app to compress images

Monitor the performance of a blog
At the beginning of this article we tried to understand how to establish the goals of your blogging activity. Clearly, once online, you need to monitor the performance of your content to see if you are walking on the right path.