Define the target you want to address

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Traffic? Brand collaborations? Want to supplement your income ? Visibility for your work? Depending on your macro goal, you will have different metrics to measure.

Always remember the SMART rule to set your goals: they must be Specific, Measurable, Achievable, Relevant, Time-based (with a defined timeline) .

Audience is the most important thing for your blog.

As often happens in the digital world (and beyond), finding a niche market to focus on will make your project scale much faster.

Try to understand who your readers are, who the “typical people” will be interested in your content.

Let's take an example in the digital marketing niche . There are several buyer personas interested in these topics:

marketing manager of small-medium enterprises;
freelancers who want to build their personal brand ;
professionals working in marketing agencies;
students looking for information for university project work…
Try to give a face to your ideal interlocutor by creating buyer laos email list personas . You can find out who they are through surveys, market research, interviews…

Once you've defined your audience, you can tailor your brand and content marketing strategy to their needs .

How to Create a Free and Paid Blog: 7 Recommended Platforms
create a successful blog
Good. You have chosen the type of blog you want to write about, you have set yourself some goals and you have identified your target.

It's finally time to understand practically how to create a blog. So let's see what kind of tools you can use.

If you are starting from scratch, you can choose to rely on different platforms with very different features.

But before looking at them one by one, let's try to answer a fundamental question:

How to create a blog and how much does it cost?
Creating a blog can be more or less easy and more or less expensive depending on the choices you make at this stage.