It is the counterpart to the outbound methodology and thus offers - far from trends - an alternative approach to reaching potential new customers. The two terms were originally borrow from telephony. A where they refer to the direction in which a connection is establish. outbound refers to the outgoing call. A inbound to the incoming call. Similarly. A companies in marketing and sales also rely on these two fundamentally different approaches to get in touch with potential new customers.
Read more. 5 Inbound Marketing Statistics You sri lanka whatsapp number data 5 million Shouldn’t Ignore! Inbound vs. Outbound. Comparison of both strategies With an outbound strategy. A companies try to reach potential customers through traditional marketing campaigns and advertising. Information is sent to the masses in the hope of attracting real leads. At the same time. A the sales team actively contacts potential buyers to promote solutions and products.
A on the other hand. A aims to ensure that potential customers find the company independently through their nes and the resulting research and contact the company themselves. Marketing offers helpful information and contact options for leads. And sales focuses on turning warm leads - those interest parties who have previously respond - into customers. Which strategy is better suit to the company in question.