What is Franchising?

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Franchising is a structured business model in which a brand owner ( franchisor ) grants an independent entrepreneur ( franchisee ) the right to operate a business using the franchisor's name, logo, and operating system. This agreement usually includes ongoing support in areas such as marketing , training, and management. In return, the franchisee pays an initial fee and periodic royalties to the franchisor.

An iconic example is McDonald's, one of the most famous franchises in the world, which allows franchisees to run restaurants following a proven business model, with ongoing support viber data from the parent company. Another example, which we recently analyzed is the Mercatino dell'usato in Franchising which is obtaining incredible numbers.

What is the affiliate program and how does it work?
An affiliate program is a marketing strategy in which a company allows external partners, called affiliates, to promote its products or services in exchange for a commission for each sale generated through their efforts. This model is based on a win-win partnership: the company expands its sales network without significant upfront costs, while affiliates can earn money by promoting the products through their own channels.