Marketing Definition and Its Main Components

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Marketing is a vital process for any business that seeks to create, communicate , and deliver value to its customers, while also aiming to achieve its growth and competitiveness goals. Beyond simple promotion or sales, marketing encompasses a cohesive set of strategies, analyses, and operations designed to discover and satisfy consumer needs. This becomes even more important in the context of franchising , where consistency and quality of the marketing message must be maintained across multiple franchises to ensure the brand's success on a large scale.

By adopting a systematic approach, marketing not only builds but also strengthens customer relationships, enhances customer loyalty, and improves the company's market positioning. In vnpay data the following paragraphs, we will explore key definitions, outline key strategies, and discuss the most effective marketing tools used in today's business and franchising landscape .


The term marketing comes from the English to market , meaning to bring to the market. In practical terms, it is a set of social, managerial and operational processes that aim to create value for the customer and facilitate the exchange between supply and demand. According to the American Marketing Association (AMA), marketing refers to.