Implemented page management functions despite the self-written CMS

[mehadihasan123456]

The site had a home-made CMS without SEO functions. That is, it was impossible to make edits to SEO elements (h1, title), mini-texts, original and alternative names for pages.

This is a basic optimization tool, we were missing it. We had to do everything manually: ask the programmer to directly make edits to the source code.

The process was moving slowly, so we prepared the technical task and implemented page card management (PCM). With this, we were able to edit texts and elements on pages with residential complexes. We made cross-linking, added selection by stations, districts and areas:

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Improved site visibility and rankings by fixing errors
We dealt with incorrect page indexing. When studying the site, we saw bank data that some pages were indexed incorrectly. We talked to Yandex technical support, and it turned out that on some pages, important blocks with text on the pages were not indexed by the search engine. They were implemented in such a way that they were not displayed in the site code and the search robot did not see them. This affected the site's traffic and positions in the search results.

We have set up the output of pages in the page code, and the search robot was able to read information from them.

Fixed incorrect tags. Due to a technical error, the title and description were displayed incorrectly on the site. They affect the indexing of pages. Additionally, we found duplication of residential complex cards: they were available at two addresses, displayed as errors in Yandex Webmaster - that is, they were not indexed and lowered the site's positions for some queries.

In a month, we wrote individual h1, title, description tags and conducted text optimization of landing pages. Then we prepared a technical task for internal interlinking in residential complex cards, so that users could navigate the site more conveniently. Plus, such interlinking affects traffic.