Choose a key performance indicator (KPI)

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If management and leadership communicate, collaborate, and are transparent , trust and cooperation will reign within teams. On the other hand, if leadership itself is in conflict or does not integrate other teams, cliques will naturally form among employees.

2. Unite around a common goal
Step two to boost marketing performance and remove productivity barriers: establish a thematic objective.

When the company has a common goal , the entire team can move in the same direction. With a common cause to champion, all employees are aligned and can easily get back on track in the event of an unforeseen event.

You can set thematic goals by doing the following:

Only set one KPI at a time
Set this KPI for a defined period (approximately 3 to 12 months)
This KPI should apply to everyone
Once your thematic objective is albania phone number lead determined, your team must set objectives that will enable the KPI to be achieved.

3. Collaborate!
The final step to breaking down silos: create an environment conducive to collaboration.

To do this, think like IKEA. The IKEA effect is a concept taken from the name of the famous furniture manufacturer. The idea is that simply involving consumers in a process (i.e., assembling furniture) makes them feel more invested in its success. Similarly, by involving your teams from the very beginning of a project's creation process, it will be enriched with numerous ideas and resources. Success guaranteed!

Managing a marketing department requires a lot of effort. But with a shared goal and true collaboration between departments, teams can move forward together for the benefit of the company. To break down silos in your marketing department, you can use a collaboration model that will help bring your teams together.

Here's a template we've created specifically to help your marketing teams collaborate!