6 Tips to Keep Your Viral Video On Brand

[Jahangir655]

In the digital age, videos are one of the most popular and effective tools for brand awareness—and that's not just an opinion, according to the most recent data from 2019 :

But if your video goes viral, what exactly are you sharing? No matter how many views it gets, a video production is only successful if it reflects your brand. Brand videos and explainer videos don't just describe your services and features; they also communicate your brand's personality and style, which can be just as effective for conversions as more pragmatic value points.

You already know how to make a viral video, thanks to Neil Patel, but here we explain how to make your viral video. Below are 6 tips to keep your viral videos on-brand.

Instant Recognition: What Makes You Stand Out ?
We talk a lot about "brand awareness," but what does it mean bank database to know a brand? To know that the brand exists? To know its colors or the name of its mascot? To know the company's strengths and what makes its business unique?

Unlike other online videos, branded videos are all about promoting your business—it's not always about the number of likes and clicks, but rather about planting the seeds of who you are so people think of you the next time they need deodorant, a new computer, or a cheap plane ticket.

To be remembered, you have to be unique. Just think of the people who leave an impression on you the day after a dinner party. A good brand video showcases a brand's unique personality, not just in what it says, but in every aspect: visuals, music, songs, tone of voice, effects, and more.

Just look at how the GoldieBlox video below defies gender norms while still remaining somehow positively feminine; while most people haven't heard of the brand, after the two-minute, wordless video, we all have a good idea of ​​what kind of company it is.