Use Lead Scoring: Stop Wasting Time with the Wrong People

[Jahangir655]

We've all been there: chasing prospects who don't buy. Some will never invest, despite your best efforts. That's why lead scoring is a real lifesaver. It helps you identify the prospects who deserve your time and energy. Essentially, you assign leads based on their actions: viewing certain pages on your website, signing up for webinars, opening emails... small gestures that show their interest.

And yes, it's not just about clicking. Did they read your guide? Or attend rcs database your webinar? Simply opening your emails counts. All of these actions add up, and the more engaged they are, the higher their score. This is a sign that they're in the training phase, that your lead nurturing strategies are working, and that they might be ready to take action soon—which is a plus. nurture prospects more effectively.

So what's the point? You don't waste your time chasing people who don't care. You focus on those who are actually interested. Companies that excel at lead scoring AND have a solid reputation. Conduct a nurturing strategy ? They're much more effective. Why waste energy when you can target people who are likely to convert?