Top Backlinks Report

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You can also analyze the top backlinks pointing to your site. Here, you should see that there shouldn't be an excessive number of low-quality backlinks from websites with very low domain strength.

A large number of "low-quality" inbound links can result in Google penalties.

You can also examine the top pages for backlinks and top anchors with each audit you conduct. Here, you should see that there should be a mix of "exact," "generic," "natural," and "branded" anchors to your homepage.

In the example below from Bagel Oasis, you can see that their backlink profile has a mix of different "anchors" (naked URLs, "brands," etc.).



The tool also provides a quick analysis of the various Core Web Vitals metrics. Core Web Vitals botim database measure the real user experience, and optimizing your homepage for these metrics helps you optimize the overall UX.

Google's core ranking systems reward pages that have an improved "Core Web Vitals" score .

You can see an overall page speed rating and a detailed breakdown of the various page speed metrics.

Page performance metrics help you understand how quickly your page loads and how you can improve its performance.