Application of market research results

[rUparaHmaN012]

The results of market research are crucial for companies that want to effectively implement Sustainable Development strategies. They allow companies to better adapt their products and services to the needs of their customers, which results in greater competitiveness. These studies make it possible to determine consumer preferences for green and sustainable products, which is especially important in light of society's growing environmental awareness.

For example, according to a McKinsey study, nearly 70% of consumers jordan phone number data are willing to pay 5% more for “green” products than for traditional products, according to Signify . This type of data allows companies to better plan their product range and marketing strategies that meet customer expectations.

In addition, market research results can help develop innovative products and services. Companies can use the information gathered to create solutions that not only meet current market needs but also anticipate consumer expectations. This approach also creates long-term value for the company and secures its future revenues.