The neighborhood guide

[nusaibatara]

Airbnb has added an additional service to the rental of rooms and apartments, namely it has made available travel guides to inform travelers about what can be visited or done in certain cities.

This section of the site contains various information, divided and organized by category – food guides, museums and art, parks and nature, etc.

Obviously this service was created with impactful graphics and structured in the smallest details, so as to make it a real plus of success.

content marketing company case study
Offering additional information and content, related to the type of service you offer, allows you to demonstrate particular attention towards your customers and increase your brand reputation .

Airbnb stories
In the area dedicated to Stories , Airbnb offers its hosts and guests the opportunity to tell their experience and provide travel tips through text and video content.

This type of content marketing transforms the nepal cell phone number list effectiveness of electronic word of mouth into a profitable tool for customers and for the company itself.

The infographics
Infographics should never be overlooked in an effective content marketing strategy .

These, in fact, represent a very powerful tool since they contain a multitude of information, representing it with a minimal visual style. visual style .

Airbnb has been good at exploiting this information medium, creating a real interactive map thanks to which it is possible to see which Airbnb users have already stayed and where, how many people have visited a certain city and many other information of this type.

Airbnb infographics offer users the opportunity to not only explore useful information but also to share their own stories and thus develop a strong sense of participation .