What is account quality?

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Frequent content updates will encourage Google search engines to visit the site and gradually index the changes one by one.Everyone who has an account in Yandex Direct has at least once had the question: what is account quality , and what does the treasured button give - increase? This increase can have a positive effect on advertising and, accordingly, on your income. Although the quality of the account does affect advertising, don’t be under any illusions – even with a rating of 10, you still won’t be able to earn millions.

This metric shows how effective your advertising morocco cell phone number list campaigns are . The ranking ranges from 0 to 10 — the higher the number, the better. Yandex can adjust this indicator once a day, that is, it evaluates the effectiveness of the advertising campaign settings daily. To calculate the rating, Yandex takes into account the following parameters: Are there any errors in the advertising campaign ? how optimized are Yandex Direct settings ; Are additional Yandex contextual advertising tools used ? What does the quality indicator mean? This indicator shows the correspondence between the keywords of the advertising campaign and the ads included in it.

It is used to determine the cost per click and multiply it by the maximum bid to assign a rating during the auction process. For example, in Google this indicator is displayed opposite all keys separately, and in Yandex it is called the quality coefficient. But at the same time, these numbers have identical significance and indicate efficiency. The quality factor of contextual ads depends on many indicators, which include: clickability; ad group key match level; quality of the promo page; ad compliance with the query; story from Yandex Direct.