But let’s start from the beginning. Marketers nowadays are facing an increasingly challenging environment. Trying to cut through the noise of an extremely loud market on the one hand and facing ever-increasing customer expectations on the other. Traditional approaches like one-to-many communications don’t result in the desired outcomes anymore. Marketers need to find ways to communicate in a personalised manner with their audience, using the right channel at the right time.
The key to this is a thorough cp number in philippines understanding of the audience you would like to target, and audience profiling is one of the various methods you can use to gain this understanding.
Creating an audience profile typically involves several marketing disciplines including segmentation, messaging, engagement and measurement.
Segmentation: Segmentation is the starting point for building an audience profile. Potential customers are divided into groups, based on several segmentation criteria. These segments build the foundation for the next steps.
Messaging: Based on your segmentation, different messages for each group can be derived. In this stage, questions like what the current perception of a specific segment is and how it can be shifted need to be answered.
Engagement: From platforms to devices and channels - engaging your audience requires an understanding of where they can be reached and where your message will have the highest impact.