Types of Mobile Marketing Strategies
Types of Mobile Marketing Strategies
App Based Marketing
This is mobile advertising that includes bahamas phone number library mobile apps. With 80% of mobile time spent in apps, this method doesn’t require you to create an app yourself. Services like Google AdMob help advertisers create mobile ads that appear in third-party mobile apps.
Facebook also allows advertisers to create ads that integrate with Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly into the Facebook news feed that users don’t even realize they’re looking at ads so often.
In-game mobile marketing refers to mobile ads that appear in mobile games. In-game ads can be summarized as banner pop-ups, full-page image ads, and even video ads that appear between loading screens.
QR Codes
QR codes are scanned by users who are taken to a specific web page where the QR code is embedded. QR codes often align with mobile gamification and have an element of anonymity to them, as users who scan them don’t know exactly what experience they’ll get.
Location Based Marketing
Location-based mobile ads are ads that appear on mobile devices based on a user’s location relative to a specific area or business. For example, some advertisers may want their mobile ads to appear only when users are within a 0.6 mile (1 km) radius of the business. This type of mobile marketing works for all businesses, as 88% of smartphone users conduct a local search on their phone before purchasing something.
Starbucks successfully used location-based marketing in 2014. It tracked users by device ID and when they were near a Starbucks location, they received a highly personalized ad. Starbucks saw a massive 100% increase in sales. Mobile
Search Network Ads
These are basic Google search ads built for mobile devices that include extra add-ons like “click to search” alerts or maps, while mobile image ads are image-based ads designed to appear on mobile devices.