In order for a business to grow with its help, at least one person is needed who will analyze the received data, generate hypotheses for improving the result and initiate tasks for traffic channels or changing the work of the call center. This specialist can work in-house or outsourced, but he must have knowledge of marketing, understand your business processes and product.
In addition, you should not expect an effect from analytics in the first month. The implementation of the tool itself may be delayed due to the need for technical improvements, for example, transferring henan cell phone number list ClientID or all requests from the site to CRM. Even if, after implementing the tool, it turns out that contextual advertising is working at a loss, this is not a reason to immediately change the team or turn off the channel altogether - before this, specialists could only focus on the cost of the request and did not have access to profitability data. Give the team time to develop anti-crisis measures.
Ultimately, end-to-end analytics should become an integral working tool for the entire marketing and customer service team. With its help, a business will be able to identify problem areas in the sales funnel, determine where customers are being lost, and develop a strategy for retaining and developing the base. But this will also require qualified employees who can correctly interpret data and are motivated to improve the result.