Model 4C
The main focus of the model is the consumer. Here, work is carried out to identify the needs and desires of consumers, consumer value, costs and convenience of service.
Example: analyzing consumer behavior and reactions to a new product before its launch on the market.
Model SIVA
This model includes decision, information, value and access.
Example: Providing customers with product information and easy access to it through online platforms.
Each of the models has its own characteristics and is applied conduit cn cell phone number list depending on the characteristics of the product, market and target audience of the company. It is also permissible to take one classic model as a basis and introduce the necessary elements into it. In any case, marketing has a positive attitude towards controlled experiments.
The process of implementing the marketing mix is a key stage of planning in the company. Based on the strategic goals of the company, it is possible to draw up a detailed action map and conduct a detailed analysis of the current state of affairs. There are 6 stages in using this tool.
Example of marketing mix analysis:
selection of elements. It is necessary to determine the factors that have the greatest influence on achieving the set goals;
evaluation of the available parameters. Analysis of the significance of selected elements, such as sales volume, price and which channels bring potential customers;
goal setting. Specific goals are set for each element, which are reduced to the overall goal of the company;
defining strategies. Activities aimed at achieving the set goals for each element of the marketing mix are developed;
detailing the tasks. For each strategy, the deadlines for its implementation are determined, who is responsible and what resources are needed for this. It is also important to define a metric by which the result of the work can be assessed;
evaluation of intermediate and final results. It is determined whether the company has achieved its goals, what are the results for each element of the marketing mix and whether it is necessary to change the strategy.
Results
By understanding the marketing mix and its components, companies can build successful growth and development strategies to meet customer needs and achieve their business goals.