Not long ago, VKontakte introduced a new type of targeting, “Community Activity.” Like parsers, it allows you to collect active visitors who recently joined a group, exchanged messages with it, commented on publications on the wall or in discussions. However, there are no additional settings in this targeting, and the capabilities of parsers are still much greater than the capabilities of the VKontakte advertising account.
Oksana Mikhalko,
Head of Digital Strategists Group Ingate
[INFO] Please note: in the review, we listed the main capabilities complete cell phone number list of the systems, based on their official information. However, you should know: this data cannot be used to create an audience on Facebook* and Instagram*. In these social networks, you can only upload your own database collected within the company. In addition to the automated collection of user data, you can also simplify your work with advertising campaigns. Use Active Traffic , a tool for creating and managing ads on social networks. This will reduce manual labor several times and give you the opportunity to create 1,000 ads in literally 5 minutes. [/INFO]
Before you start parsing users, you should clearly define who your target audience is. This will make the work much easier, since you will be able to set your own targeting settings for each type of potential client. As a result, the probability that the ad will be shown to those users who are really interested in it increases several times. As a result, the conversion will also be higher. The collected user base can also be used to set up retargeting in social networks.