internal - carried out directly on the site itself (for example, optimizing usability and content);
external - carried out outside the web resource (for example, adding backlinks on third-party sites).
SEO is a rather labor-intensive process. It is extremely difficult and often ineffective to do it alone. Therefore, many website owners delegate this task to professional optimizers (freelancers, Internet agencies, studios, etc.). With high-quality work, the cost of the service is recouped in a few months, and then there is only profit.
A properly optimized resource will occupy high positions in organic ukraine cell phone number list search results and bring its owner free traffic for years. Even if the webmaster does not take any measures to maintain the high positions achieved, it will take years for the site to leave the top.
Advertising in social networks (SMM)
SMM promotion
Almost everyone who has a smartphone, PC or tablet uses social networks. For many people, social networks have become an integral part of life. They leave information about themselves, their interests and needs in questionnaires. And cunning marketers take advantage of this.
SMM — is promotion in social networks. It can be done in two ways:
Creation of thematic communities or company/brand pages.
Example of a thematic community
The method is aimed not only at sales and attracting the target audience, but also at maintaining the company's image and reputation, increasing the trust and loyalty of the audience. On your official page, you can share useful information, report on promotions, discounts, sales, answer consumer questions, receive feedback, etc. Any high-quality interaction with the audience increases its trust. In the future, this results in additional conversions.