Comparing them with the leading sales positions on the site itself, you can see gaps and shortcomings. With the same logic, we looked at seasonality. We analyzed whether the site's sales are subject to its patterns.
Christina Geil, Lead Web Analyst at Ingate Performan ce
Result
Artifacts that the client received as a result of the work:
1. Four CJMs in Miro. Each started with a user portrait specific to panama cell phone number list that path. The main stages of that path followed:
first touch with the site
search query within the site
home page
view of the catalog
search for components from several suppliers at the same time and select
order via the website
At each stage we reflected:
screenshots
emotions
cons/pros
solution to the problem
improvement opportunities with the metrics they will impact
reference or examples from competitors' sites
This is what it looks like:
How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 6
— And this (the screenshot above) is not the longest CJM we have. Below you will see a path twice as long as this one. This was the path of a new buyer from a smartphone with an entry point from a universal catalog. Its length alone speaks to how long and difficult the path was for new users.
Christina Geil, Lead Web Analyst at Ingate Performance
How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 7
2. A presentation describing the research methodology, tools, and also presenting the main figures, problems and ways to solve them.
3. Video recordings from castdev.
4. Excel report with webvisor analysis results: hypothesis, what to expect and link to the visit in webvisor.
5. Excel with audience portraits, we showed part of it in the block with the target audience.
6. Excel report with castdev results: pros and cons noted by each respondent.
7. Kastdev shorthand.
8. A list of hypotheses with an assessment of the ease of implementation and the degree of potential impact on conversion, thanks to which we were able to prioritize them for the client.