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Changes in Google's algorithm in user experience (UX) Google continues to prioritize user experience (UX) as one of the key ranking factors in its search engine. The Core Web Vitals update, introduced in 2021, continues to be important, but in 2025, the focus will be even more on interactive experience and visual content . This means that site performance, loading speed and visual stability will continue to be essential, but aspects such as mobile experience, visual content (images and videos) and intuitive use of user interfaces are also gaining weight. Do you (really) need to redesign your website? Free eBook Download now Conversational SEO and voice search Voice search continues to gain ground.


Devices like Alexa, Google Home , and voice search on usa mobile database smartphones are making conversational SEO essential. By 2025, businesses will need to monetize their content for natural, conversation-based queries . long phrases and questions that users typically ask when interacting with voice assistants. Visual searches and rich content Google is making strides in interpreting images and videos to improve visual search results . Features like Google Lens are becoming more integrated, allowing users to search from photos, meaning optimizing images with descriptive tags , accurate captions, and alternative content will be crucial.