Why is strategy so important?

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At first glance, the question of why a strategy is essential in (digital) marketing seems provocative. Of course, having a strategy is crucial in life and especially in business, so why not in online marketing? But experience shows that many companies spend resources on marketing measures - but the underlying strategy is missing .

There are two main reasons for this :

The importance and benefits of an online marketing strategy are underestimated.
The terms “strategy” and “goal” are confused or mixed up . This results in avoidable mistakes.
Internet advertising without a strategy – a miscalculation
If you are looking for quick and effective solutions to push your company, online advertising measures such as Google Ads , SEO and social south africa cell phone number list media marketing seem ideal. And because you already know your target group and your goals, you underestimate the value of a long-planned strategy. I would like to show you how much this can waste unnecessary costs and resources by showing you three typical pitfalls in online marketing that you can avoid with a strategy.

Typical mistakes in marketing:

Quantity instead of quality : The main thing is to follow trends quickly? Better not. Without a clear concept, you can get lost in short-term actions that cost time and money. It is better to take targeted measures on the right channels, which then also have to be monitored.
Wrong addressee : It is easy to become subjectively fixated on a target group that you want to serve or reach. For an online marketing strategy, you have defined your target groups precisely and know that you will neither forget anyone nor bet on the wrong horse.
Lack of measurability : If you spend money and manpower, you should get tangible results. Due to the lack of evaluations, you don't know what exactly you can improve.
To really avoid these mistakes, you not only need information and smart minds, but you also need to make sure that the marketing concept you plan follows a strategy.