NARS
NARS launched a branded experience on Roblox called, NARS Color Quest, a 90-day brand activation inspired by the brand’s popular Laguna and Light Reflecting products. The activation features four virtual islands where players can earn badges and Robux (Roblox’s currency). Players can also customize their avatar’s makeup and snap photos with friends. Who knew beauty, adventure and video games could be the ultimate trio?
Nike
Nike also opened a branded experience via Roblox. argentina phone number data NIKELAND, features a variety of playrooms and mini-games. The activation is available across devices so players can enjoy platform-specific interactions too. For example, Roblox uses a smartphone’s technology to identify the player’s movement like running or jumping.
Along with mini-games, players can purchase digital Nike favorites like the Air Force 1 and the Air Max.
This metaverse experience is just one part of Nike’s long-term plans to decrease accessibility barriers and integrate digital athletes and products.
Now you know how to determine if your brand should join the metaverse and how to go about it.
To learn more about the metaverse and other emerging technologies marketers are using it is essential to stay up to date with social media trends shaping the future.
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