Samsung Electronics promoting its short-term discounts and incentives strategy with a promotion tied to its Samsung TV Plus and the 2023 FIFA Women's World Cup
Measure and manage your brand reputation by albania phone number data regularly monitoring and engaging with customer conversations on social and review sites. This is important because a timely response to feedback, negative or positive, is important to customers, as our 2022 Index revealed.
Sprout Social Index 2022 data on how soon customers expect brands to respond on social vs the average response times from brands.
Social listening tools assist you in tracking brand sentiment, especially from networks that best capture your audiences like Yelp and Trustpilot for hospitality or GMB for local businesses. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.
Screenshot of Sprout's Smart Inbox showing a spike alert in brand mentions
With Sprout, you can also merge your review management system with CRMs like Zendesk, HubSpot, Salesforce and Microsoft Dynamics 365 to get a holistic view of customer feedback.
Conversational analytics through social listening on networks like Glassdoor gives you a comprehensive view of your employee experience and how they perceive your company culture. This is an important aspect of employee development because happy employees are essential for a profitable business.