What is conversational analytics?

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Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Conversational analytics is actionable intelligence in afghanistan phone number data the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Graphic slide defining conversational analytics
Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels.

What are the benefits of conversational analytics?
Social listening tools powered by conversational analytics discover relevant information from thousands of customer comments and conversations within seconds. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Here is a closer look at the key benefits.